Skip to main content

SAP and Microsoft bring Partnership to Next Level

The News

On November 27 SAP and Microsoft announced a new level of their strategic partnership.
Their key messages are that
·      S/4 is fully ready to run on Azure
·      Microsoft is committed to SAP and will upgrade its internal financial systems to S/4 on Azure
·      SAP will move a dozen (unspecified) “key internal business critical systems” to Azure
·      SAP and Microsoft will “co-engineer, go to market together with premier solutions and provide joint support services to ensure the best cloud experience for customers”
·      SAP and Microsoft will both provide documentation about their internal projects “to provide customers with guidance and enterprise architecture for deployment of SAP applications on Azure”
Of course it is not much of a surprise to SAP “connoisseurs” that SAP is not running its business on just one instance of their own S/4 systems – still, twelve is a fairly sizeable number to migrate to Azure. It is also not much of a surprise that Microsoft is an important and committed SAP ECC customer. As such Microsoft, of course, has plans to upgrade to S/4.
All in all this is the long due follow-up announcement to the 2016 SAP and Microsoft announcement of “empowering organizations to advance their digital transformation”. Back in the day I wrote that this announcement shows a lot of potential for the customer and that Microsoft likely will have more advantages to Microsoft than for SAP. In 2016 the announcement was also about Fiori. There is no word about it anymore today.
As an interesting aside, Microsoft announced that it will use Azure AI (Cortana) and it’s analysis services for “more efficient financial reporting and more powerful decision making”. This, of course, offers them a cross-sell opportunity as Azure AI, if working on their own systems, can be productized easily.

The Bigger Picture

I do not remember that SAP has made a joint announcement to this depth with AWS. An additional swipe at AWS is that this announcement got made on day one of AWS re:INVENT, which is one of, if not THE premier AWS conference. This is a fairly clear sign that, while SAP pursues a multi cloud strategy there are clouds that may be more important to SAP than others. And vice versa, that there are business workloads that should be more important to the IaaS providers than others.
Salesforce has announced a deeper cooperation with Google as major news the recent Dreamforce 2017 conference, as I covered in my analysis of the event.
Oracle still prefers their own cloud services, although it is possible to run Oracle on AWS.
While SAP runs its own cloud with sizeable investments this announcement also sheds a light on SAP not being an IaaS player at heart but having its core on the application level, meaning PaaS and SaaS.
Yet.
The buildup of a global IaaS infrastructure is not only expensive (as one can regularly see and hear in SAPs quarterly reports and analyst briefings) but also takes time. While SAP runs data centers all over the world the company is certainly behind the key IaaS players. And I am not clear about whether SAP will (want to) run non-SCP applications in its cloud.
All this indicates a continuing trend of the software powerhouses away from AWS:
·      Microsoft, Oracle, and Salesforce do not really need AWS
·      SAP and Salesforce are running multi cloud strategies that do not seem to have a focus on AWS
And then we didn’t even talk about the Alibaba cloud.
The build-up of camps has not only begun, but also intensified. “Commonwealths of Self Interest” are emerging.

MyPOV and Advice

The announcement of SAP and Microsoft is backed by not only one or two, but four joint customers of global reputation: Coca Cola Company, Costco Wholesales, Columbia Sportswear, and Coats. Apart from this being a fairly high number it also is a strong indication that this announcement is not a shoot from the hip but well prepared and bases on (beta) tested functionality.
An observation that almost has the quality of a running gag by fellow analyst and friend Holger Mueller in his analysis is that these customers’ names all start with a ‘C’ and hence may be only a part of the full list of early customers.
But more to the topic it is certainly a sign that SAP is migrating a good number of their key internal systems from their own (or their subsidiaries!) data centers into Microsoft’s.
The sign is that SAP itself is convinced that
·      The cost of running their applications on Microsoft is not more expensive than using their own data centers
·      There is no real focus on becoming a key IaaS player themselves
·      Microsoft is a key contender for the top spot of running heavy business workloads securely and in a scalable way
SAP with this move basically confirms my view that Microsoft will become the key IaaS provider for larger business workloads in front of AWS.
Microsoft’s announcement of using its own Azure AI to improve decision making opens a few interesting scenarios. First, it offers options, after Microsoft connected Azure AI to S/4. Second, and more interestingly, Azure AI can become a part of SAP Leonardo by embracing its capabilities. Connecting Azure AI to SAP systems opens up a treasure trove of additional data that SAP does not have access to. This data can be used in all sorts of marketing, sales, and service scenarios – as well as in-house scenarios. It will be interesting to watch this space.
SAP customers should now evaluate their options and compare the associated cost, cloud viability and migration options.
·      No or private cloud
·      Public cloud, and if so, which one
Especially businesses that are heavily invested in both, SAP and Microsoft, could likely benefit from running SAP on Azure.
We are no more talking about reliability or security. Effectively cloud delivery is at least as reliable and secure as running IT in house. With an emphasis on “at least”!
On the longer run companies should look at whether they could leverage brokering systems that enables them to shift their workloads from one cloud to the other depending on current pricing. Being able to use different clouds also has an advantage in disaster recovery – it is highly unlikely that two clouds go down at the same time.



Comments

Last Year's Top 5 Popular Posts

Zoho - How a technology company reimagines business software

The News   On May 4, 2023, Zoho held its Zoholics conference in Austin, TX which included a media and analyst track in addition to the customer track. After all, Zoholics is a customer event. During this event, about 80 participants of the former track had ample opportunity to learn about and discuss the latest news at Zoho. We also had the opportunity to listen to - and question - a panel of customers who gave candid answers about their journey with Zoho and challenges they faced. Of course there was plenty of room for mingling and networking with Zoho executives and, of course, with analysts and customers. In addition to the breaks between the tracks, there was a pre-evening reception, a dinner on the event day and a casual brunch at the Zoho farm just outside of Austin.  As usual for Zoho, the sessions were less about feeding us with PowerPoint (or Zoho Show, to be precise. Why would Zoho not use a Zoho product?) but about giving good information and a genuine interest in getting fe

Don't mess with Zoho - A Zohoday 2022 recap

After spending two days in Austin, TX, attending the ZohoDay 2022, it is time for a little recap of this interesting event.  We were 99 analysts and 24 customers and plenty of knowledgeable Zoho personnel. The incredible Sandra Lo and her team organized the event around open and transparent communication. So, there was plenty of access for us to customers and the Zoho team.  Which was very important, as already the keynote session by founder and CEO Sridhar Vembu was quite hardcore. Vembu talked about how strategy and culture need to be one, how culture needs to be the root of strategy, and how Zoho implements this. The Zoho strategy lies on three main pillars ·       Transnational localism, a unique concept that in its essence is about embedding a company into a local community by not only selling into it but also by investing into it. This investment is e.g., by offering high paying jobs in areas where these are scarce, by fostering local education, but also by own local sourcing in

SugarCRM explains how the third wave of CRM adds value

The news On October 4 and 5, 2023, SugarCRM held its Connected event followed by an analyst summit in London. The first day – Connected – was targeted mostly at customers while the second day focused on analysts.  The event started off with an intense speech by Katherine Grainger, DBE , a British rowing champion. Her core messages were about team bonding, the importance of communication, continuous improvement, and perseverance (well, at least that’s my take). This was followed by information about what is new in the software and, more importantly, a customer panel.  The main sponsor, Mobileforce , placed some words about the partnership. In addition, the analysts had 1:1s with customers, partners, and Sugar executives. The second day was filled with information targeted at analysts. CEO Craig Charlton and his executive team shared about financial status, strategy and more in-depth product news. Sugar being a privately held, VC backed company, the financials are of course under NDA, s

Relevance, reliability, responsibility are key for AI – the SAP way

The News A lot is going on in the SAPverse during October and the early days of November 2023. First, SAP conducted its CXLive event with CX-related announcements, then the company reported good Q3/2023 figures, a new version of its CX software that includes new generative AI capabilities got released and lastly, it executed its SAP TechEd event with a good number of AI-, BTP-, and ERP related announcements. As this is quite a lot, I covered the CX world in a previous post and will cover the TechEd related news in this post.  So, what is new at SAP TechEd ? For one, it is enough to fill a 17-page pre-event news guide that SAP sent out. SAP certainly is able to stack up the news for major events. I took the liberty to ask ChatGPT for a summary of the document, which I slightly edited afterwards. Here we are: AI and Development Environments: ·       SAP introduces SAP Build Code with generative AI, improving application development and testing, while new AI capabilities are integrate

How to play the long game Zoho style

The news On February 7 and 8 2024, Zoho held its annual ZohoDay conference, along with a pre-conference get together and an optional visit to SpacX’s not-too-far-away Starbase. Our guide, who went by Chief, and is probably best described as a SpaceX-paparazzi was full of facts and anecdotes, which made the visit very interesting although we couldn’t enter Starbase itself. The event was jam-packed with 125 analysts, 17 customer speakers, and of course Zoho staff for us analysts to talk to. This was a chance we took up eagerly. This time, the event took place in MacAllen, TX, instead of Austin, TX. The reason behind this is once more Zoho’s ruralization strategy, transnational localism.  Which gives also one of the main themes of the event. It was more about understanding Zoho than about individual products, although Zoho disclosed some roadmaps. More about understanding Zoho in a second.  The second main theme was customer success and testimonials. Instead of bombarding us with presenta