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Showing posts from March, 2014

Top 5 Tips for Retailers to connect with Customers

A few days ago I was asked for my top 5 tips for retailers on how to connect with their customers, limited to 100 words.
For a topic that one could write a novel on …
Well, here is my answer: Help customers solving their problem. This distinguishes and makes you found by the customerMarketing/loyalty programs offer your customers value and are not mere vehicles to gather more data pointsSimplify your customers’ life, e.g. with a card wallet instead of own app that directly integrates with your CRM and POSRelevant communications at the right time, place with the right content – without appearing intrusive. For this you need to know your customerConsistent communications across channels and interactions, optimized for used touch point

They probably need some more elaboration, especially the last one.
First and foremost, the reason for any business to exist is making profit for its owners. This is not equal to producing and selling things (or providing a service) with a margin. The busin…