The News In the past month, Salesforce made announcements around some interesting topics. First, beginning of October, the company introduced Einstein’s Guide to AI Use Cases , a web tool that is targeted at helping businesses identify viable use cases and provide some information about what it takes to support it. It starts with information and videos that explain AI, terms around AI and give some examples how AI can help improve different aspects of a business. According to Sarin Devraj, Associate Product Marketing Manager Salesforce Einstein, for time being the site covers some fifty use cases but will be updated regularly to increase the coverage of relevant and interesting use cases. The website is intended to be top-of-funnel. The second and more recent announcement was about introducing Lightning Order Management , which shall enable brands to deliver end-to-end commerce experiences from shopping to shipping. Lightning Order Management is currently in
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