Skip to main content


Showing posts from August, 2021

How to successfully engage with students and their parents

Schools, universities and other educational institutions have one challenge in common. They need to constantly communicate with their students and often the parents as well. Obviously, the students and their parents are different generations; and guess what, that means they have different communication styles, prefer different communications channels and are on different timeframes. They also have different information needs. What they have in common is that they do have a smartphone and do not necessarily want to see yet another app on their phones’ home screens, or anywhere at all on their phones. They want and need timely information and an easy and simple way to supply information or, in the case of the students, work results. It is a valid assumption that the members of both stakeholder groups also have and use services like text and one or more messengers. Naturally, they all have email addresses. An increasing number of people also use unified communications software like MS Tea

Zohonomics: How to make a difference by creating resources

What does it take to make a company sustainably successful? Why is it so important to combine the global and the local view? And what is Zohonomics about? The CRMKonvos team had the chance to discuss with Vijay Sundaram, Chief Strategy Officer at Zoho about these topics - and some more. As one of very few global companies, Zoho has made it its strategy to not build locations in tier one centres, but to go to smaller towns. According to Vijay, this is highly beneficial. The company is also doing some other things different. As one example, Zoho does not look at resources as something that is constrained, but as something that can and needs to be created! Another interesting view is the one on core competencies? What are they? And why? Will they stay static? What to do if one does not have a competency? Why does all this matter? Vijay explains this in the CRMKonvo.  tl&dr? The CRMKonvo is totally worthwhile following. In case you want a shorter version of some key aspects: Vijay Sud