For quite some time the SAP CX community asks itself where SAP is going, or more precisely, which direction its Customer Experience portfolio is taking. This is a worrisome question, particularly as the larger CRM market is estimated to be the biggest segment of the enterprise software market since 2018; and since SAP is positioned with a number of strong solutions, partly home-grown and partly acquired. Hybris, Gigya, CallidusCloud, Qualtrics are only the shiniest catches of the acquisition spree that SAP took under Bill McDermott’s leadership. In September 2015 SAP announced that it set out to build an integrated suite of front office solutions, which the company declared delivered during SAPPHIRE 2018, which also marked the birth of the ‘intelligent enterprise’ . These two announcements can basically be summed up as take the CRM market from its strength on the ERP and supply chain side. In between, SAP imported important parts of its CRM 7 solution into its new S/4HANA solution A
- CRM (and other) Thoughts from Down Under