aheadCRM

CxM and PoS, these are two protagonists of an ever continuing story. It comes in many different flavours but it essentially is about change vs. stability. On one hand we have the PoS, the contender, a long time best hated friend of the retailer, an infrastructure that they cannot do without. They can’t! Simple as. The PoS is the infrastructure that all in-store sales are executed on, the infrastructure that is crucial to gain and keep an overview about in-store (and overall) inventory, an infrastructure that also tries hard to gain additional knowledge about the customer. But then the core entities that the PoS works with is not the customer, but are the product and the sales, the transaction. Without the transaction the retailer is dead. On the other hand we have the new kids on the block: CxM, Customer Experience Management, CXM, and Customer Engagement Management, CEM. New, although they, too, are around for quite some while already. Going on I will mainly stick to CxM...