Much has happened in the SAP world in the past few months that were covered by the requisite number of announcements – and a good deal of analysis, including mine. SAP has · Released its first release of S/4HANA for Customer Management · Acquired CallidusCloud, a software company that focuses on sales enablement · Announced a new ERP licensing model ‚for the Digital Age‘ While these three topics seem to be very different, combined they give a good insight into SAP’s strategy, and how the ERP world – sorry, the S/4 world, and the customer facing world are going to shape up. So, let’s have a brief look at these three announcements separately, and then connect a few dots. S/4HANA for Customer Management I have covered the migration of SAP CRM into S/4HANA a couple of times. S/4HANA for Customer Management is the ‘customer orientated’ part of S/4HANA and shall offer the core service- and sales functionalities of SAP CRM, using a unified
- CRM (and other) Thoughts from Down Under