The News On May 21, 2018 Adobe announced that it has entered a definitive agreement to acquire Magento Commerce. The obvious objective of Adobe is to integrate Magentoās commerce capabilities into their own experience capabilities. According to Brad Rencher, executive VP and general manger, Digital experience, with this acquisition Adobe is the āonly company with leadership in content creation, marketing, advertising, and now commerce ā enabling real-time experiences across the entire customer journeyā. Magento Commerce (Magento) is a āleading provider of cloud commerceā software to merchants and brands. Magento covers both, B2C and B2B vendors. The company is listed as a strong performer for both, b2b- and b2c ecommerce solutions in this yearās Forrester Waves on Commerce Suites. The Bigger Picture Adobe is all about ādelivering experienceā. You should read the second part of friend Paul Greenbergās recent ZDNet article on Adobe where he explains cust...
- CRM (and other) Thoughts from Down Under