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Showing posts from May, 2018

Adobe and Magento tie the knot - a Great Move

The News On May 21, 2018 Adobe announced that it has entered a definitive agreement to acquire Magento Commerce. The obvious objective of Adobe is to integrate Magentoā€™s commerce capabilities into their own experience capabilities. According to Brad Rencher, executive VP and general manger, Digital experience, with this acquisition Adobe is the ā€œonly company with leadership in content creation, marketing, advertising, and now commerce ā€“ enabling real-time experiences across the entire customer journeyā€. Magento Commerce (Magento) is a ā€leading provider of cloud commerceā€ software to merchants and brands. Magento covers both, B2C and B2B vendors. The company is listed as a strong performer for both, b2b- and b2c ecommerce solutions in this yearā€™s Forrester Waves on Commerce Suites. The Bigger Picture Adobe is all about ā€˜delivering experienceā€™. You should read the second part of friend Paul Greenbergā€™s recent ZDNet article on Adobe where he explains cust...

Engagement, Experience, and Data Greed

As you might guess if you have read a few of my posts, I am not a person that is adverse to CRM and other customer facing technology that help improving the value created for said customer. Well, I am working in the CRM arena for more than twenty years now. A good part of what I am currently working on involves marketing automation software. And frankly, a lot of what I see and am allowed to do with and for forward-looking companies is just amazing! However! Talking to CEOā€™s and executives of CRM- and marketing automation companies about the European General Data Protection Regulation GDPR, I repeatedly heard statements like ā€œit is a way for lawyers to make moneyā€. And they probably are right with this assessment. Why? Because too many executives still bet their house on this law being a toothless tiger, or being under the radar; or they are claiming ā€˜legitimate purposesā€™ according to sentence f of section 1 in article 6 of the regulation, to justify thei...