aheadCRM

The News On May 21, 2018 Adobe announced that it has entered a definitive agreement to acquire Magento Commerce. The obvious objective of Adobe is to integrate Magento’s commerce capabilities into their own experience capabilities. According to Brad Rencher, executive VP and general manger, Digital experience, with this acquisition Adobe is the “only company with leadership in content creation, marketing, advertising, and now commerce – enabling real-time experiences across the entire customer journey”. Magento Commerce (Magento) is a ”leading provider of cloud commerce” software to merchants and brands. Magento covers both, B2C and B2B vendors. The company is listed as a strong performer for both, b2b- and b2c ecommerce solutions in this year’s Forrester Waves on Commerce Suites. The Bigger Picture Adobe is all about ‘delivering experience’. You should read the second part of friend Paul Greenberg’s recent ZDNet article on Adobe where he explains cust...

As you might guess if you have read a few of my posts, I am not a person that is adverse to CRM and other customer facing technology that help improving the value created for said customer. Well, I am working in the CRM arena for more than twenty years now. A good part of what I am currently working on involves marketing automation software. And frankly, a lot of what I see and am allowed to do with and for forward-looking companies is just amazing! However! Talking to CEO’s and executives of CRM- and marketing automation companies about the European General Data Protection Regulation GDPR, I repeatedly heard statements like “it is a way for lawyers to make money”. And they probably are right with this assessment. Why? Because too many executives still bet their house on this law being a toothless tiger, or being under the radar; or they are claiming ‘legitimate purposes’ according to sentence f of section 1 in article 6 of the regulation, to justify thei...