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These days, customer experience is one of the biggest topics. Many, if not most, vendors have restructured, reshaped, or just renamed their portfolios to reflect customer experience one way or the other. Customer experience is great, customer experience is valuable . Now, what is customer experience? According to Paul Greenberg’s definition , “customer experience is how a customer feels about a company over time”. Bruce Temkin defines customer experience as “the perception that customers have of their interactions with an organization.” Similarly, the Gartner Group defines customer experience as “the customer’s perceptions and related feelings cause by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” What all these definitions have in common is that they are talking about something that is not in the realm of the business and quite abstract. I often say that good customer experience (CX) is the new differentiator as produ...

This is the third part of my return of the undead series. The first two parts dealt with identifying what components or building blocks a metaverse ecosystem needs to consist of . These components basically define how metaverse can work and serve as a model for the identification of how/where participants in an ecosystem could earn their revenues.  Figure 1: The metaverse ecosystem These building blocks are mainly independent of the notion of a(n open) metaverse, as described by Tony Parisi in his article The seven Rules of the Metaverse . They also apply to a more multiverse type world of a collection of closed metaverses – something that I really do not want to call metaverse. The openness, that is necessary for a “metaverse” to thrive can be achieved either by common consent or via regulation – or more likely by a combination thereof. In any case, I believe that some amount of regulation is necessary in order to create and maintain a level playing field and to avoid one or few c...

There are a couple of lessons that the pandemic taught us, apart from that there are different opinions about whether Bill Gates makes us all drones via the vaccines … The most important one is that there is a need to not only look at the demand side but to also look at the supply chain when one wants to improve the customer experience, especially when the customer intention is a purchase. You now might say that the experience happens at the touch point, which is for example the e-commerce site. However, this is only partly true. It is important to make sure that the front end provides the right information, with good performance and without too much distraction, and to have a smooth and comfortable checkout process. In other words, provide a great e-commerce site. Still, this is only half of the story. And this is, where the supply chain comes into the picture. Detour – what does the customer expect? On the base level, a customer expects that things just work,...