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Zoho is well known as a vendor for business applications geared towards SMBs. As many other companies do, Zoho wants to support the upper mid-market and enterprises, too. After all, successful SMBs may grow into become enterprises and that might attract other enterprises. So, there are a good number of good reasons to also support upper mid-market and large businesses. The company has actually followed this path for about five years and has set up an enterprise business solutions team to deliver solutions for enterprises. Still, it is a better kept secret that Zoho already has considerable momentum in the upper mid-market and enterprise segments. Zoho achieved a 65 percent year-over-year growth. The enterprise segment now represents about one third of the business.   During its signature event Zoholics in Austin, the company on May 4, 2023, changed this and  revealed its enterprise strategy . This strategy ultimately rotates around four pillars: Go-to-market, platform, new applications

During Zoho’s signature event Zoholics in Austin, the company announced the  availability of Ulaa , the new Zoho web browser. Of course, Ulaa does have a meaning. It is a Tamil word that means journey or path. Tamil is the language spoken in Chennai, the capital of Tamil Nadu, where Zoho’s HQ is situated. Similar to Safari or Internet Explorer, it signifies that the web is about discovery. Ulaa is a privacy-orientated web-browser that is based on Google’s Chromium engine. It has been built specifically to help users protect their online privacy by offering capabilities to block tracking and website surveillance. According to   a study by YouGov , this  is something that two thirds of consumers want, as they feel that tech companies have too much control over their personal data. The   2022 Norton Cyber Safety Insights Report Special Release – Online Creeping  even found that 85 percent of internet users want to do more to protect their privacy, while 80 percent say that they are concer

The News   On May 4, 2023, Zoho held its Zoholics conference in Austin, TX which included a media and analyst track in addition to the customer track. After all, Zoholics is a customer event. During this event, about 80 participants of the former track had ample opportunity to learn about and discuss the latest news at Zoho. We also had the opportunity to listen to - and question - a panel of customers who gave candid answers about their journey with Zoho and challenges they faced. Of course there was plenty of room for mingling and networking with Zoho executives and, of course, with analysts and customers. In addition to the breaks between the tracks, there was a pre-evening reception, a dinner on the event day and a casual brunch at the Zoho farm just outside of Austin.  As usual for Zoho, the sessions were less about feeding us with PowerPoint (or Zoho Show, to be precise. Why would Zoho not use a Zoho product?) but about giving good information and a genuine interest in getting fe