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The News Dreamforce 2023 has started. It is the first post-Covid physical Dreamforce. The event has more than 40,000 participants from all over the world, which is almost small, considering past events. As usual, Dreamforce was opened by a keynote that was accompanied by a flurry of announcements. In an interesting twist, the keynote was accompanied by an analyst watch party held by Salesforce’s analyst relations. There was a “competing” watch party by the CRM Playaz . Not surprisingly, the topic of AI was front, right and center of the keynote after some emphasis on a culture of giving and the celebration of Salesforce as the #3 software vendor worldwide with an expected revenue of $34.8B US while continuing to lead the CRM market by a considerable margin. This is, indeed, quite an achievement. However, the focus of the keynote was set in the watch party by Salesforce’s Chief Enterprise Strategist Bruce Richardson with the following posting in the chat: “ gen AI to boost global econo