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Zoho is well-known as a technology vendor for the SMB market. The company has products that support the whole range from single proprietors to larger companies. This range in itself is remarkable. For some time now, the company is diligently working on moving upmarket and to also support enterprises. This is not in the least, as with a growing customer base, more and more existing customers grow into the enterprise segment.  The transition from SMB to enterprise is far from trivial. Sales models change, messaging, consulting approaches, support infrastructure, even the demand for the size and structure of the ecosystem are different in the enterprise sector.  So, how does Zoho fare? To find out, I had a conversation with Parl Johnson, “Chief Nerd” at Nuvia Smiles. You can find our complete conversation on YouTube   Nuvia Smiles is a dental implant company and currently has 1,500 Zoho seats. The company has more than 30 locations across the United States. Its specialty is ...

Zoho’s annual main customer event Zoholics took place in Austin, TX last week. The company presented updates to products and strategy and gave partners the opportunity to present themselves on a big show floor. In parallel to the event, Zoho published some interesting news about product enhancements in four areas, namely security and privacy, CRM for Everyone, collaboration, and platform tools. In addition, Zoho reaffirmed its AI strategy. Of course, CEO Sridhar Vembu set the scene in his usual humble, yet no-nonsense way. He detailed why Zoho is truly different. Zoho’s strategy of transnational localism with a clear focus on investing into employees is well known by now, and we see it working. Explaining the strategy with another twist, Vembu laid out five principles that will continue to be essential for every business software vendor to thrive: Investing in a full product portfolio with breadth and depth Offering attractive bundles that have deep value Investing into exceptional se...

The News On June 5, 2024, SAP announced that it entered into a definitive agreement to acquire WalkMe. Walkme is a leader in the digital adoption platform (DAP) market. DAPs are about the elimination of digital friction from workflows to turn the business application tech stack into a competitive advantage. You can read the complete announcement here . WalkMe’s solutions help organizations navigate constant technology change by providing users with advanced guidance and automation features that enable them to execute workflows seamlessly across any number of applications. This results in higher adoption of the underlying application and as such drives value realization. By combining WalkMe with SAP’s earlier acquisitions Signavio and LeanIX, SAP intends to complement its business transformation management portfolio to better help customers through their transformation journeys. According to the press release, WalkMe helps organizations boost enterprise productivity and lower risk by en...