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The News On December 17, 2024, Salesforce announced Agentforce 2.0 after introducing Agentforce 1.0 during the company’s Dreamforce event. With it, it repositions Agentforce as a “Digital Labor Platform” that is capable of supplying businesses with an infinite workforce. This way, they shall be able to address internal challenges like labor shortages, fixed capacity, stalled productivity, or burnout. In addition, they increase their ability to work with increasing customer demands like no patience, their wish for personalization and empathy and with a knowledgeable expert, etc.  “ Agentforce 2.0 is the newest version of Agentforce and the first digital labor platform for enterprises — a complete AI system for augmenting teams with trusted, autonomous AI agents in the flow of work. This new release introduces a new library of pre-built skills and workflow integrations for rapid customization, the ability to deploy AI agents in Slack, and advancements in agentic reasoning and retrie...

It is hard to believe, but another year just flew by. It was a year that was defined by considerable hope and hype about generative technologies. It also means that another year lies ahead of us, a year that may or may not bring change. It also means that I get asked again for my outlook for CRM, CX and AI, and what are relevant industry trends to observe. As said, last year everything revolved around generative AI and I consequently looked at what’s going to happen on the front of CX and generative AI. Let’s look at how good my glass ball did work before looking at 2025. In summary, I postulated that there will be  More success stories (partly right) more sophisticated use cases (partly right, although I didn’t really look at agentic AI) a flurry of more specialized models (yep) more companies starting to look at the ROI of implementations (partly right again, as there is still a lot of experimentation going on) a strong platform play going on (spot on, but this, frankly, wasn’t ...

The News Yesterday, December 3, 2024, Salesforce reported its Q3 / 2025 numbers .  The company reported a total GAAP revenue of $9.44B US, which is a year-over-year change of eight percent and also slightly above the guidance of up to $9.36B that it gave after Q2. In addition, Salesforce raised the lower end of its full year FY25 guidance by $100M to $37.8B. What is also visible is the continued focus on operative margin and operating cash flow, which are up by 280 basis points and 29 percent, respectively. These numbers exceeded ‘market expectations’, with the corresponding impact on the Salesforce share price. " We delivered another quarter of exceptional financial performance across revenue, margin, cash flow, and cRPO, ” said Marc Benioff, Chair and CEO, Salesforce. “ Agentforce, our complete AI system for enterprises built into the Salesforce Platform, is at the heart of a groundbreaking transformation. The rise of autonomous AI agents is revolutionizing global labor, reshapi...