Skip to main content

Posts

Showing posts from September, 2025

AI Agents: Finally, a Digital Assistant That Doesn't Just Sound Smart?

So, the time of agentic AI has come? What does this mean? Not for businesses, but for business users. These days, the main tool in the quiver of every business user in an enterprise is … the web browser. Initially web interfaces to business software and then SaaS software has seen to this.  The result? Employees needed to build their workflows around a plethora of different web applications, having open a corresponding number of tabs at any given time. I just counted the ones that I have open: fifty-three. And that doesn’t even count the web browsers that I do not even recognize as such. For example, Apple Calendar, or Microsoft Outlook. Maybe even MS Word … one never knows where there’s a browser these days … Now, with agentic AI moving into the business, these workflows will need to change. How, that heavily depends on the vendors one works with and, of course, the size of the own business. One of the main considerations when moving towards agentic workflows or agent-supported wo...

Beyond the Call Center: Unifying CX, One Definition at a Time (Finally!)

Beginning of September 2025, the CRM Magazine published its 2025 CRM Industry Leader Awards on Destination CRM . This year, the awards nominate five outstanding companies across eleven categories. As in recent years, CRM Magazine asked some renowned analysts to chose Industry Leaders for 2025 using a simple question: “ If you had to recommend a CRM solution—whether an enterprise suite, contact center infrastructure, or a customer data platform—to a client, what would they choose, and why? ” And, of course, the analysts – being analysts – gave their answers. And good answers they are. But this is not the topic of this post.  What is it then? Glad you asked … It is about the term “unified customer experience platform” and the corresponding award category . Looking at the winners and their corresponding descriptions, it turns out that there seems to be a clear dominance of customer service and contact center solutions in this area – with the exception of the honorary mention of Sprink...