Skip to main content

Some klout musings

Today I’d like to present some musings about the klout score. Now, mine is not particularly high – actually it is pretty low – as you can see below; but the curve is interesting, if set into a context.


So far I only followed my klout score pretty idly, till I started to do some minor experiments on 16.02.2011. You see some immediate effect on the day after. This is mainly due to me posting a blog entry and communicating this via Twitter and LinkedIn. There also should be a communication via CIBER’s Twitter account. This usually leads to a few clicks and one or two followers on Twitter. 
However, the real point I’d like to draw your attention to is the 22.02.2011. This is the day the 6.3 earthquake struck in Christchurch downtown and caused severe devastation. 
As you may know, I normally blog about CRM and social CRM on the CIBER site, so that event is clearly outside my usual activity. Now the catch is: I do live in Christchurch and quite some of my network friends do know this. So I did some simple things by updating my status in the few networks that I actively use:
  • LinkedIn with direct update to Twitter
  • Facebook
  • XING
As you can imagine this still caused some reactions of my friends – quite some of which are real life friends.
Of course there are still one or two CRM related posts of mine in there, plus an opinion on a political matter in Germany, but the majority of all conversations deals with the Christchurch quake, and the good thing is that it shows a lot of empathy, for which I am really grateful. I do not want to diminish the empathy shown by my friends but I am particularly grateful for reactions from Miriam Schwab (klout score 44) from Israel, Chris Heaslip (klout score 21) from NZ, Francine Hardaway (klout score 61) and Paul Greenberg (klout score 61) from the US, four persons who have never met me physically but who instantly asked whether my family and I are OK, which led to brief conversations. The conversation with Francine was on a mailing list, so is not relevant for the further discussion. I added the klout score here as I think the number is relevant for what happened to my klout score.

A few of the sites I used are monitored by klout to calculate their score, the mailing list isn’t. Note: LinkedIn was not added to my account, this followed only on 24.02.2011, leading to a further boost to 29, as this is my most frequently used network.
As you can see there is a sharp rise from 19 – 24. What does this tell me? Well, a couple of things:
          The number of conversations matter, i.e. not the own tweets but getting reactions. Proof will be a far slower increase of my klout score or a slow decline, as I am not as diligently blogging or twittering than colleagues (but may be I, one day, make it out of the explorer section ...).

However:
  •           The topic seems to be pretty irrelevant
  • there is no visible measurement of sentiment. This ties in with with the soaring klout score of Kenneth Cole who now can be used as a bad example of Twitter usage after tweet relating his brand to the Egypt revolution that came across pretty cynical
  •          It seems logical that interactions with higher scoring partners increase the own klout more than interactions with lower scoring partners
The klout website is unluckily not particularly helpful when trying to analyse this, so all faults in this article are genuinely mine. 
Without being cynic we can learn some lessons from this which might help companies in their social media marketing efforts, and again, I am not cynic here, just starting off an example that intrigued me because of the effect in the system that I observed and because it effected me; and then since klout is starting to become a business tool with companies starting to use it to plan their reactions on activities on the network that relate to them. Consumers also use klout to assess brands, inferring from a high score (high influence) that the brand is of high value or trustworthy. This ties into the word of the “company like me” that Paul Greenberg dubbed in 2008.

My lessons learnt are:
  1. Interaction pays off. The klout score as a measure of influence makes some participants in conversations more attractive than others.
  2. A quality network is important. I define quality here as the average klout of the participants. 
  3. Using the right networks is important. When using klout these important networks are at this time Twitter, Facebook, and Linkedin.
But be aware: At this time it doesn’t really seem to be important what one says as long as it generates conversations. It also does not seem to be relevant how well received the statement is. This may tempt us to lose focus as quantity seems to be more important than quality and to start to overly polarize but this is an approach that is dangerous as
  • Further research by the readers easily shows that the klout score does not relate to the own competency 
  • The analysis tools and algorithms will surely improve fast and give a more detailed picture on where the klout comes from. An early indication for this is the quadrant that klout spans already now
Did you have similar observations?

Comments

Last Year's Top 5 Popular Posts

SAP CRM for S/4HANA - News from the Customer Frontier

It has been a little more than half a year now that I didn’t update on what is going on with SAP CRM and S/4HANA (which I will refer to as S/4 from now on; SAP it is time for you to change the unwieldy name to something more manageable). What Happened – So FarAs you are well aware SAP is working on integrating a simplified version of SAP CRM into S4. The original roadmap offered a first customer release of an integrated product in early 2018, based on the September 2017 release of S4. The integration was planned as an add-on to S4. The initial scope of this CRM add on for S/4 was supposed to cover what is referred to as ‘core service’ functionality. This initial release shall be followed by ‘core sales’ functionality later in 2018. 2019 then is supposed to be dedicated to another round-off release covering further sales and service functionality, including loyalty management and migration tools. Roadmap and statements also so far have been fairly fuzzy about the strategic distinction b…

More Nimble News

The NewsIn the past 5 weeks or so, there have been quite a few news items about Nimble, with the biggest product news dated September 28 and the most interesting business development dated October 11. The headlines include Nimble’s deeper collaboration with Microsoft and its channel partners, as well as product innovations intended to increase the value delivered to Office 365- and G Suite users. In particular, Nimble: ·Now integrates with Circleback, an AI-powered contact capture and cleaning tool as well as their business card scanner. Nimble is now able to extract high quality contact information from email signatures and to add it to the Nimble contact record. This way it becomes easier to keep contact information current. ·Has partnered with NeoCloud. NeoCloud is a managed cloud services company that deploys and manages Office 365. The company now bundles Nimble into all its Office 365 deals and thus offers business applications on top of its infrastructure- and productivity-focused…

Oracle Ups The Ante - Does the Salesforce Empire Strike Back?

The fall conference season is in full swing. Of the big 4 we had Oracle Open World and the SAP Hybris Summit, with Dreamforce, SAPPHIRE, and Microsoft Connect() still to come. I have covered the SAP Hybris Summit, so do not need to say much about it anymore. The event was short on great announcements – maybe they will come at SAPPHIRE – but certainly contributed to showing the clear vision forward that SAP has. And it is a compelling and consistent vision. OOW 17 was a different beast, most notably with the announcement of Oracle 18c. A year ago Oracle took Amazon full on, declaring it enemy number 1. Many analysts, including myself, were confused about this. Why Amazon and not Microsoft? After all Microsoft is the company that has a very credible IaaS, PaaS, and SaaS. Add the operating system and productivity software and you have a company with a formidable software stack that can be on the winning side of a Clash of Titans. While CTO Larry Ellison still took pot shots at Amazon in his …

SAP CRM into S/4HANA - Did SAP Hit Bulls Eye?

After having talked with Volker Hildebrand about the future of SAP CRM and whether or not there will be a CRM component in S/4HANA at CRM evolution 2017 I now had the chance to follow up with some folks back at SAP in Walldorf. A little RecapVolker told me that, unsurprisingly, SAP is working actively on adding CRM functionality into S/4HANA. In fact, they are merging SAP CRM into it. This is in my eyes meanwhile also the preferred of the two possible options; the other one would be marrying SAP Hybris C4C into S/4HANA. This is the approach which I originally preferred as it would lead to a cleaner code base. I changed my mind, putting customer friendliness reasons over technological cleanliness. The main advantages of merging SAP CRM into S4/HANA over SAP Hybris C4C are that this approach a)Opens a future roadmap for current SAP CRM customers that stretches beyond 2025. These customers else are at risk of defecting. b)Provides the continued chance for customers to run their SAP instance…

Clari - Nipping at Salesforce's Heels?