Source: Forrester Wave CRM Suites for Mid-Sized Businesses Q4/16 Finally, the much-anticipated Forrester Wave on CRM Suites for Mid-Sized Businesses Q4/2016 has been published by Kate Leggett and her team at Forrester Research. Besides the usual suspects Oracle, Microsoft, Salesforce, and SAP it covers 7 more vendors that fulfil Forrester’s definition of a CRM suite for mid-sized businesses. This definition roughly is · To be considered a suite the software covers at least three of the CRM disciplines o Marketing o Sales Force Automation o Customer Service o Field Service o E-Commerce o Customer Analytics · There needs to be prebuilt integration between the products, if they are not within the same system; integration shall be via open standards to allow for integrating other applications. · The software needs to be targeted at organizations between 250 and 999 employees. · Multiple industries need to be targeted.
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