This is a slightly enhanced (and translated) transcript of an interview about customer experience I did for valantic . The interview challenge was to stay short and concise, and to keep it within two minutes. In order to not lose the spirit of this 120 second challenge, I kept the transcript short. This might raise a question or two. Happy to discuss, as always. So, interviewer, letās get going! Whatās the meaning of the claim āThe Age of the Customerā? āThe Age of the Customerā is a term that is roughly synonymous with āThe Customer is in Controlā. Both terms basically express the notion that todayās customers have far better access to information than they had a decade ago, before the social media and mobile revolution. An important consequence of this revolution is that customersā trust business statements about their products and solution is far lower than in earlier times. What does this mean for businesses? That is simple. The knowledge advantage that ...
- CRM (and other) Thoughts from Down Under