CRMKonvo: How to establish a great CRM. Insights from a leading practitioner

Episode 13 of the CRMKonvos with Ralf Korb and Thomas Wieberneit revolved around the topic of how to get to a great CRM that truly helps employees and customers alike by making sure that satisfied employees have the means to create and keep happy customers. Our guest Patrick Ganzmann, MD of valantic Customer Engagement and Commerce, is the right person to talk to about this topic.

We were keen to hear his insights and examples from the numerous projects that he and his team completed; how they did it, and what they learned on the way.

In brief: Patrick didn't disappoint with the wealth of insight and learnings that he shared with us.

Leading into the topic, we briefly discussed the way into offering a search engine that Apple seems to go. Doesn't make sense for you? Follow our brief analysis about this topic.

And why Apple to start with?

Because they are all about experience, which is what a good CRM helps offering.

Enjoy!

This webcast is in German language.

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