CRMKonvos - The Dark Side of the Cloud

#CRMKonvos Nr.17 - The dark side of the Cloud - Danger, Hope, Liability, Subscription, Privacy – are they all gone? Quo vadis On Premises and managed services? We are looking at the dark side of the ~~moon~~ cloud, its effects, chances, and possibilities.

We are also analysing the acquisition of Emarsys by SAP, do a little breakdown of the new Microsoft cloud services that got announced last week (MS Teams, anyone?) and general perspectives. Is the coveted 360 degree view on the customer an illusion? And there is some harsh reality facing suboptimal corporate structures. Fair play with customers, as lived by Zoho, is another topic to be covered ...

Expectations towards SAP and its Customer Data Platform CDP++ are going towards the next phase. Is SAP planning to destroy the silos to create more transparency? Is CDP really some BS or can it be used in a valuable (for the customer) way? A CX platform or at least a #COTP (customer oriented transaction platform) are possible ways.

Lots of ground to be covered ...

Join us!

This episode is in German

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