Why privacy is not an option

Data breaches, ransomware, stolen identities, collecting of data for no benefit of the customer, are only some of the things that we do see every day. There does not seem to be any privacy anymore. This makes privacy and data protection hot topics not only for customers, but also for software vendors - or at least should make it hot topics.

Apple put in some privacy controls and got chided for it by Facebook and the rest of the adtech industry. Google, with FLOC, tried to establish a technology that aimed at being able to track users in a post cookie world.

To adapt a quote of the Asterix books: The whole world tracks users and customers. The whole world? No, there is one brave company that doesn't.

All this is reason enough to have a #CRMKonvo with one of the most accomplished and outspoken protagonists of privacy in the enterprise software arena and we were very excited about the opportunity to have an intense and interactive discussion with Raju Vegesna of Zoho.

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