A CRMKonvos fireworks - the crop of the year according to you

The other day, I had a look at my blog, checking the articles that resonated with you most in 2023.

Today, I'd like to do the same for my YouTube channel, CRMKonvos. Shameless plug - any new subscriber is cordially welcomed - it means a lot to us. "Us" means my colleagues Ralf Korb and Marshall Lager, and I. We run this channel as a joint endeavor.

CRMKonvos are all about fun and friendly one hour conversations with one or more live expert guest about a topic in the wider area of - you guessed correctly - CRM. Of course, this includes related topics, e.g., it is virtually impossible to talk CRM or CX without touching AI. They are streamed to LinkedIn, YouTube, Facebook, and X. In addition, we actively encourage our audience to engage with our guest and us. Again, any new subscriber is more than appreciated. If I am not totally off, you can subscribe by just clicking this link.

But now, what are the CRMKonvos that resonated most with you? Which ones received the most views?

Of course, we do not want to get the beans spilled immediately, so let's start with the fifth place.

Culture is the most enduring form of capital.

This is a conversation I had with Zoho's Chief Strategy Officer Vijay Sundaram about why a great corporate culture makes all the difference, how it contributes to success and why and how Zoho's culture is different from that of most other companies.

The fourth place is taken by an ISP's journey with Zoho One.

This is an interview with Amit Rai, Chief HR Officer of Tata Fiber. Amit has overseen the implementation of Zoho One at Tata Fiber right from its beginning. He relates the interesting journey the company had and also relays obstacles that he needed to overcome. Moving up the leaderboard, we reach the bronze medalist.

Ulaa, Zoho's new privacy oriented browser is about why a privacy oriented browser is important, especially for businesses.

Ulaa, Zoho's new privacy orientated browser

Tejas Gadhia of Zoho tells us about Ulaa and what sets this browser apart from the pack and gives us an idea of what lies ahead. Ulaa itself is a Chromium based browser that Zoho "de-Googled". If you want to venture a guess how long it took to remove all ET-like behavior ("calling home") from the Chromium engine, add a comment.

Moving on to the runner up. This video is different from the first three in two respects. First, it is a 2021 video. Second, it does not involve Zoho. We asked "What is customer journey orchestration"? Ray Gerber gave us a succinct answer.

This is an important question and who is in a better position to answer it than Ray Gerber, the mastermind behind Thunderhead (n.b., Thunderhead got acquired by Medallia in early 2022 and Ray moved on to Qualtrics).

Which leaves us with the CRMKonvo that caught your interest most in 2023. It is an atypical one. Atypical in the sense that it is not directly about business but about how and why a business set up a school in a very rural area in southern India. We spoke with Akshaya Sivaraman, the head of Kalaivani Kalvi Maiyam about why doing good is good for business.

Doing good is good for business - Zoho's Kalaivani Kalvi Maiyam

Kalaivani Kalvi Mayam is a school established by Zoho in a rural area near Tenkasi. Due to its wild success, it also serves Zoho as a template for further education centers.

This was a fascinating conversation with Akshaya Sivaraman, the head of Kalaivani Kalvi Mayam, diving into the school's origin, mission, future, and how it benefits the community as well as Zoho.

To close, let's briefly give a honorable mention to our videos that came up place six to ten:

Adi Mula, CEO of Foodhub relays his journey with Zoho during ZohoDay 2022. Yes, another video from an earlier year makes it into the top ten.

Prashanth V K talks about how Zoho steadily moves upmarket from the SMB- into the enterprise market and what their strategy is.

You think that AI companies are only founded in the USA (and India and China)? AI made in Germany, winning hedgehog style tells how a German company leverages AI to create a real-time predictive customer view.

In the state of SaaS adoption in the current economy, we discuss how SaaS companies can and do thrive in a post Covid economy that is also plagued by inflation with two SaaS executives.

Last but not least, we assembled a panel of AR pros to discuss how great analyst relations should look like. And by pros, I mean PROs. With Sarita Kincaid, Sandy Lo, Trish Harman and Ludovic Leforestier we got some of the best talking out of the book.

All in all, you guys seem to have a healthy interest in Zoho.

Thanks again for viewing our videos and let me know via the comments if there are other CRM/CX related topics that you would like us to cover.

All the best for 2024.

Comments

Last Year's Top 5 Popular Posts

SugarCRM explains how the third wave of CRM adds value

The news On October 4 and 5, 2023, SugarCRM held its Connected event followed by an analyst summit in London. The first day – Connected – was targeted mostly at customers while the second day focused on analysts. The event started off with an intense speech by Katherine Grainger, DBE , a British rowing champion. Her core messages were about team bonding, the importance of communication, continuous improvement, and perseverance (well, at least that’s my take). This was followed by information about what is new in the software and, more importantly, a customer panel. The main sponsor, Mobileforce , placed some words about the partnership. In addition, the analysts had 1:1s with customers, partners, and Sugar executives. The second day was filled with information targeted at analysts. CEO Craig Charlton and his executive team shared about financial status, strategy and more in-depth product news. Sugar being a privately held, VC backed company, the financials are of course under NDA, s

Relevance, reliability, responsibility are key for AI – the SAP way

The News A lot is going on in the SAPverse during October and the early days of November 2023. First, SAP conducted its CXLive event with CX-related announcements, then the company reported good Q3/2023 figures, a new version of its CX software that includes new generative AI capabilities got released and lastly, it executed its SAP TechEd event with a good number of AI-, BTP-, and ERP related announcements. As this is quite a lot, I covered the CX world in a previous post and will cover the TechEd related news in this post. So, what is new at SAP TechEd ? For one, it is enough to fill a 17-page pre-event news guide that SAP sent out. SAP certainly is able to stack up the news for major events. I took the liberty to ask ChatGPT for a summary of the document, which I slightly edited afterwards. Here we are: AI and Development Environments: · SAP introduces SAP Build Code with generative AI, improving application development and testing, while new AI capabilities are integrate

How to play the long game Zoho style

The news On February 7 and 8 2024, Zoho held its annual ZohoDay conference, along with a pre-conference get together and an optional visit to SpacX’s not-too-far-away Starbase. Our guide, who went by Chief, and is probably best described as a SpaceX-paparazzi was full of facts and anecdotes, which made the visit very interesting although we couldn’t enter Starbase itself. The event was jam-packed with 125 analysts, 17 customer speakers, and of course Zoho staff for us analysts to talk to. This was a chance we took up eagerly. This time, the event took place in MacAllen, TX, instead of Austin, TX. The reason behind this is once more Zoho’s ruralization strategy, transnational localism. Which gives also one of the main themes of the event. It was more about understanding Zoho than about individual products, although Zoho disclosed some roadmaps. More about understanding Zoho in a second. The second main theme was customer success and testimonials. Instead of bombarding us with presenta

Don't mess with Zoho - A Zohoday 2022 recap

After spending two days in Austin, TX, attending the ZohoDay 2022, it is time for a little recap of this interesting event. We were 99 analysts and 24 customers and plenty of knowledgeable Zoho personnel. The incredible Sandra Lo and her team organized the event around open and transparent communication. So, there was plenty of access for us to customers and the Zoho team. Which was very important, as already the keynote session by founder and CEO Sridhar Vembu was quite hardcore. Vembu talked about how strategy and culture need to be one, how culture needs to be the root of strategy, and how Zoho implements this. The Zoho strategy lies on three main pillars · Transnational localism, a unique concept that in its essence is about embedding a company into a local community by not only selling into it but also by investing into it. This investment is e.g., by offering high paying jobs in areas where these are scarce, by fostering local education, but also by own local sourcing in

The Generative AI Game of Thrones - Is OpenAI toast?

The News This has been an exciting weekend for the generative AI industry. On Friday November 17, OpenAI announced that the company fired its figurehead CEO Sam Altmann and appointed Chief Technology Officer Mira Murati as interims CEO in a surprise move. The press release states that Altmann “ was not consistently candid in his communications with the board .” Surprised was apparently not only Sam Altmann, but also the till then chairman of the board Greg Brockman who first stepped down from this position and subsequently quit OpenAI. Investors, notably Microsoft, found themselves blindsided, too – or flat footed depending on the individual point of view. Satya Nadella was compelled to state that Microsoft stays committed to the partnership with OpenAI in a blog post that got updated on November 19, 11:55 pm. All hell broke loose. Microsoft shares took a significant hit. A number of additional senior OpenAI personnel quit. Both, Altman and Brockman, voiced the idea of founding anoth

aheadCRM

Search This Blog