Customers dump Companies due to bad experiences. Source: Rightnow Customer Experience Report Customer experience and customer experience management is all about technology and its right use. This is what many of the articles that one could read on various platforms can make one think. Just that it isn’t. I guess I contributed my share to this misconception, too. My excuse is that I am a techie by trade and at heart. Sure, technology is a part of delivering a good customer experience but there is much more to it. Technology enables the digital presence of a business and helps its employees delivering better experiences – if available and used. But delivering a good customer experience first and foremost involves people, then policy and process. Technology is the last priority contributing, it is an enabler, a means to an end – not the end itself. On the other hand there are reports over reports saying that customers stop doing business with a company after bad
- CRM (and other) Thoughts from Down Under