Last week Freshdesk announced the
acquisition of Bengaluru based SaaS data integration company Pipemonk, the
seventh acquisition since mid of 2015.
Pipemonk has been launched in 2014 and
since has implemented integrations between many leading e-commerce-, accounting-,
CRM-, Marketing-, and Billing applications, including Amazon, Shopify,
Salesforce, Zoho, Hubspot, Mailchimp, and Stripe. So far Freshdesk was not on
their list.
Pipemonk’s promise and objective is to
deliver easy-to-setup, pre-built bi-directional integrations between SaaS
applications.
On their web site they reported to have
more than 2,000 customers acquired in the short life span, with a seed capital
of only 2 million dollar.
So one can say that they delivered
successfully.
Freshdesk itself has its roots in customer
service and since increased its portfolio to include help desk (hotline), a
sales application (Freshsales), chat (Freshchat) and social testimonials using
acquisitions and own developments.
My Take
I think that this was an important step for
Freshdesk. It enables Freshdesk to easily expand its reach to integrate with a
raft of SaaS applications in different business domains, prebuilt or custom. Further,
I was wondering for a while whether and how Freshdesk would go on integrating
their own application stack, which as per my understanding so far consists of
different, only lightly (if at all) integrated applications – although my
understanding may be wrong.
Assuming that Freshdesk intends to continue
their aggressive growth trajectory with this acquisition the team also has the
foundation to integrate new and newly acquired functionality fast, based upon
an established architecture.
Overall, congratulations to both teams!
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